![]() ![]() Who are you trying to reach? What sort of content do they like most? Knowing your brand also means knowing your audience. And when they connect, they have a better chance of engaging and even sharing. When people get it, they have a better chance of connecting. ![]() Your brand will be clear and thorough, and people will get it. That way you will always know what sort of content to post. You need to know your values, what you stand for, and your mission. You need an edge - something that other brands don’t have. You want your brand to have a clear message. Your Tumblr is an extension of your brand, whether you are just starting one or already have one. The trick is to find something narrow that you enjoy. This is my account back in early 2016 with only 300 followers. Oh and here are some pictures so you know I’m not just blowing steam. Though it seems like my Tumblr blew up on its own, there was actually a very important seed that I planted, and several strategies that I implemented, that made it’s growth possible. I spent that entire day studying analytics, reblogging cool pictures, and optimizing my Tumblr page to drive traffic back to my website. The last time I was on I only had 500 followers. Imagine my surprise when I saw how much it had grown. Then months later thought I’d check up on it. Tumblr was distracting me from my “real work” so I thought I needed to take a break. To be honest, getting 8k followers on Tumblr in 5 months without ever logging in was never my intention. That’s the social media dream, right? To set it and forget it, and gain thousands of followers without even trying or thinking about it? ![]()
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